FreeWater is an innovative brand in the beverage industry. During my one-year contract, I was responsible for building the brand from the ground up. I developed and implemented a comprehensive social media strategy across Twitter, Instagram, Instagram Reels, Facebook, YouTube, and especially TikTok. Grew their social media presence from 15,000 followers to over 500,000!
My work involved rebranding and managing each platform, creating original content, and establishing collaborations with influencers through the TikTok Creator Marketplace. I also handled direct messages and inbound leads, ensuring effective communication and engagement with the audience.
I produced high-quality commercials and videos for investor presentations and promotional use, and captured thousands of high-resolution videos and photos for various applications. By leveraging trending videos, sounds, and memes, I tailored content to each platform to maximize its impact.
Additionally, I gained an in-depth understanding of FreeWater’s business to represent the brand effectively at events, festivals, and meetings, and to address comments, questions, and concerns with expertise.
