VoChill is a premium wine chilling product designed to cool wine without diluting it with ice. In my role with VoChill, I specialized in curating and optimizing user-generated content (UGC) into high-impact short-form videos for organic social media engagement and targeted Facebook advertising campaigns. I employed advanced editing techniques to enhance and contextualize UGC, ensuring alignment with the brand’s messaging and aesthetic. Additionally, I strategically repurposed legacy footage, re-editing it to create compelling video content that maximized audience engagement and supported the brand’s marketing objectives.